Case study

Case study

For my case studies, I'm writing about the movie The Guardians of The Galaxy to learn about production and making a film.

The Guardians of The Galaxy

History

The guardians of the galaxy were originally created by Stan Lee and Arnold Drake based on a concept devised by Roy Thomas with Marvel Comics in 1969.Abnett and Lanning released a new Guardians title and a new Guardians roster, with characters who would go on to form the MCU's first Guardians, which are Star-Lord, Gamora, Drax the Destroyer, Rocket Raccoon, and Groot the main cast of the movie. After working up a rough draft version of a script, Marvel Studios greenlit a Guardians of the Galaxy film after Nicole Perlman fell in love with Abnett and Lanning's run and their roster of characters. Nicole Perlman began working on the script with Nate Moore shortly after. Perlman took a lot of creative licenses with the Peter Quill / Star-Lord character, transforming him into an antiquities smuggler with a persona based on Han Solo from Star Wars. Originally, Marvel's Nova was slated to star in the film, but Perlman and Moore became increasingly enamored with the idea of their Star-Lord taking the lead, and that is who they went with. Perlman, like Peter Quill, was reimagined as well.

Target audience

This film is targeted is for males and females between the ages of 16 and 30, who are fans of the Marvel Cinematic Universe or comic books. There are many marvel films and this one is one of them that Marvel fans will like guardians of the Galaxy one.

Production

The filming of Guardians of the Galaxy began on July 2, 2013, in London, England. Kevin Feige, Michael Rooker, Djimon Hounsou, Lee Pace, Benicio Del Toro, Dave Bautista, Zoe Saldana, and Chris Pratt joined the 2013 San Diego Comic-Con. Karen Gillan, who plays Nebula, was introduced to the crowd by removing her wig and revealing that she'd shaved her head completely bald for the role. The audience had been shown selected footage and conceptual art, and everything was so well received that a quiet buzz developed that would only grow in the months ahead.

Distribution

Feige debuted footage first shown at the San Diego Comic-Con in July 2013 at Disney's D23 Expo in August 2013. On February 18, 2014, Chris Pratt gave a special introduction to the first trailer for the film on Jimmy Kimmel Live.

Marketing

For marketing, they released a soundtrack to the Guardians of the Galaxy film, the Awesome Mix Vol. 1. The soundtrack was in peter quill's mixtape in the film. The movie also sold blue-ray CDs and toys and clothing.

Guardians of the Galaxy (2014) - Mcu Reviews